Re-writing the Rules of Trust
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Without a personal brand, your potential customers don’t know what you’re about, and find it difficult to trust you or connect with you on a deeper level.
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Why are brands so emotional right now?
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A tacit emotion is something you feel but don’t necessarily state (unless asked), and has important influence when you make certain decisions, like which restaurant to visit on Friday night.
Read MoreWhy it Pays to Play the Start-Up Odds
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Did you know that 1 in 3 new businesses in Australia fail in their first year of operation and 2 out of 4 by the end of the second year? Neither did I and, if I had known, I may have thought differently about starting a new business at the age of 63!
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