Social Cut is built for brands that want more than just likes and followers - we help you cut through the noise and make a real impact. Since 2016, we’ve partnered with hundreds of businesses to turn social media into measurable results - one campaign, one coffee, and a whole lot of creative energy at a time.

Our team lives and breathes social media. From viral content and engaging campaigns to data-driven strategies that deliver, we take a social-first, strategy-led approach to every project. We don’t just create content; we craft conversations, build communities, and make sure your brand is seen, heard, and remembered.

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With teams in Sydney, Brisbane, and the Gold Coast, we bring local insight with national reach - and a passion for making social media feel more, well, social.

Because at the end of the day, it's not just about what you post. It's about the impact you leave behind.

Our Team

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Ella Doyle

Founder

Ella is a strategic powerhouse with a passion for turning social media into real-world results. With a Bachelor’s degree in Public Relations from QUT and a Master of Laws in Enterprise Governance from Bond University, she brings a unique blend of creativity, strategy, and business acumen to every project.

As the founder of Social Cut, Ella has built an agency known for delivering big-brand results to businesses of all sizes. From helping SMEs position themselves as industry leaders with smart, social-first strategies to partnering with Government departments to reshape teams and improve efficiency, and crafting national campaigns for household names — Social Cut is the go-to expert for brands that want to cut through the noise and make an impact.

Since 2016, Ella and the team have combined data-driven insights with scroll-stopping creativity to help businesses grow, connect, and stand out in an increasingly crowded digital world.

Rashika Khadka

Account Manager

Rassh is a social media strategist and account manager with a sharp eye for detail, a knack for organisation, and a passion for results. With a degree in Fashion Marketing, she brings a creative yet strategic mindset to every project - from crafting content that resonates to managing campaigns that convert.

As an expert in UGC and community engagement, Rassh knows how to turn everyday moments into authentic, high-impact content. Her clear, open communication style makes her a trusted partner for clients, ensuring strategies are always aligned, timelines are met, and goals are achieved.

Whether she’s building brand presence, coordinating content, or keeping the team on track, Rassh combines creativity with precision and makes social media feel effortless along the way.

Lara Petersen

Social Media Manager

Lara Petersen is a Social Media Manager with a sharp creative eye and a Gen Z approach to all things social - ensuring brands stay relevant, relatable, and always on trend. Currently completing her Bachelor of Business Management with a major in Marketing, Lara combines academic insights with real-world experience to deliver content that connects and campaigns that convert.

From tapping into the latest trends to crafting scroll-stopping posts, she understands how to speak the language of today’s audiences. Her strategic mindset and creative flair make her a go-to for brands looking to stand out in an ever-evolving digital landscape.

With Lara on board, you get more than just social media management - you get fresh ideas, a forward-thinking perspective, and content that feels as current as it is impactful.

Patrick McKenzie

Videographer

Pat is a skilled videographer and editor with a knack for capturing content that inspires. From high-impact TikTok videos and engaging Reels to polished commercial productions, Pat knows how to create visuals that stop the scroll and spark curiosity.

With a deep understanding of what makes content resonate online, Pat balances creativity with strategy - ensuring every frame tells a story and every video serves a purpose. His friendly, approachable nature puts clients at ease, helping them feel confident and authentic on camera so their best selves shine through.

Professional, adaptable, and always tuned into the latest trends, Pat doesn’t just shoot videos - he crafts content that connects, captivates, and drives results.

Ruby Douglass

Account Manager

Ruby is an account manager and client liaison with a deep understanding of what it takes to make an impact in the hospitality and service industries. With a background as an Account Director for Bacardi, she’s built strong, lasting relationships with a long list of happy clients - and knows firsthand how to craft strategies that resonate in a competitive market.

Her experience in the hospitality space gives her a unique perspective on what brands need to stand out: genuine connections, engaging content, and a tailored approach that speaks directly to their audience. Adaptable, approachable, and endlessly resourceful, Ruby works closely with each client to deliver strategies that aren’t just creative but commercially effective.

Whether she's developing content, managing campaigns, or guiding new clients through the process, Ruby brings the perfect mix of industry know-how and social savvy - always with a smile and a results-driven focus.

Hannah Stefensen

Social Media Strategist

Hannah is a social media strategist who sees marketing as an art - and knows that passion and creativity are key to a brand’s success. With years of hands-on experience crafting result-driven social media strategies, she’s helped businesses of all sizes connect with their audiences through fresh, vibrant content that stands out in the digital noise.

Her natural creative flair, paired with a forward-thinking approach, ensures every campaign is more than just eye-catching — it’s backed by smart, strategic thinking designed to drive real results. From platform insights to content trends, Hannah has an instinct for what works and how to make it work for your brand.

Lively, tech-savvy, and always thinking ahead, Hannah is the strategist you want in your corner when you're ready to make an impact.

Ari Watson

Social Media Manager

Ari is a Social Media Manager with a talent for turning words into stories that stick. Currently completing her Bachelor of Communications, majoring in PR, she has a natural gift for crafting compelling narratives and writing hooks that make people stop scrolling.

As a skilled storyteller and wordsmith, Ari knows that the right words can do more than just capture attention - they build connections, spark conversations, and drive results. Whether it's a snappy caption, a bold campaign, or a full-scale content strategy, she brings creativity, clarity, and a deep understanding of audience behaviour to everything she does.

With Ari, brands don’t just post - they engage, connect, and leave a lasting impression.

Katy Bedford

Photographer

Katy is a talented photographer with a sharp eye for content that makes people pause. With a Bachelor’s degree in Business Marketing and a background as a social media strategist and account manager, she brings a unique, insights-driven approach to every shoot - knowing exactly what works in the fast-paced world of social media.

Her knack for capturing static content that wows, paired with her understanding of platform trends, ensures every image isn’t just beautiful but built to perform. From polished brand shoots to lifestyle content that feels effortlessly authentic, Katy knows how to tell a story through the lens.

Bubbly, friendly, and endlessly easy to work with, she puts clients at ease and brings positive energy to every project - making content creation feel like a breeze.